December 23, 2008


Created by:

Diza Rahman ( 19006038)

Hendy Adi B ( 19006059)

Louis Philip ( 19006130)







Sales Strategy:

Apple’s target market change from high class to middle class to attract more people to buy




Software engineering:

Apple will combine their software engineer with small software to develop cheaper software.



Hardware Manufacturing:

Apple adapted the dell’s way of specific customization for their customer, so the customer can match their computer needs.



Headquarter placement:

Apple puts their headquarter at 5 continents ( Asia, America, Australia, Europe, Africa ) to maintain better customer relationship to their stakeholder ( customer, supplier, etc ).


           Put Another Use

Distributor function:

Distributor also uses as an authorized accessories & software dealer.



Cost Production:

Eliminate some expensive components to reduce the product price, so the price will be more reachable for everyone.



Retail service

Re arrange the customer maintenance by providing services for all apple users ( not only for the beginner ).







“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.

We just want to make great products.”


Steve Jobs






God Help ME……

December 14, 2008

So, the final week have come. The week of exam. Today is Sunday, and tomorrow might become my doom day. Yes, tomorrow I will have final exam, one of the most terrifying exam I will ever have while I study in SBM. For those who are colleagues of mine, you should know what exam tomorrow is, right ?

I pray to God (which very rare occasion for me) for the guidance and the knowledge to have my exam. I just want to pass this course.


My Opinion on Mihaly’s 10 Paradoxes

December 14, 2008

Mihaly menyatakan ada 10 sikap paradok yang dimiliki oleh orang-orang Kreatif. Tolong analisis dan berikan komentar pribadi Anda terhadap 10 sikap paradok tersebut.

Berikut ini adalah 10 sikap paradok yang dinyatakan oleh Mihaly:

1. Creative people have a great deal of physical energy, but they’re also often quiet and at rest.

2. Creative people tend to be smart yet naive at the same time.

3. Creative people combine playfulness and discipline, or responsibility and irresponsibility.

4. Creative people alternate between imagination and fantasy, and a rooted sense of reality.

5. Creative people trend to be both extroverted and introverted.

6. Creative people are humble and proud at the same time.

7. Creative people, to an extent, escape rigid gender role stereotyping.

8. Creative people are both rebellious and conservative.

9. Most creative people are very passionate about their work, yet they can be extremely objective about it as well.

10. Creative people’s openness and sensitivity often exposes them to suffering and pain, yet also to a great deal of enjoyment.

From Creativity: The Work and Lives of 91 Eminent People, by Mihaly Csikszentmihalyi, published by HarperCollins, 1996.

Analisis dan komentar Anda (personal bukan kelompok) boleh dalam bahasa Indonesia atau English.


agus Nggermanto

So this is one of my assignment for creativity and innovation course that have been given last week.

About Myhaly’s paradoxes, I think we cant limit creativity with all the paradoxes that Mihaly have mentioned. For me creativity have no limit, have no boundaries, and we can not compare creativity with the characteristic of the people. Maybe, just maybe lot of creative people have the same character that mentioned above but I am sure there are also creative people that have no similarity with the character above.

For me, people can act differently just because their environment, their family and friends and all things surround them. Therefore we can not just gives a perimeter to “something” that can not be measured.

The Race For NBA Playoff 2008-2009

December 1, 2008

Ok, I know that the season of NBA just started. But there is nothing wrong to give an opinion about it, right? For those who have not read my previous blog, I just want to say that I really like Lebron James. I have been following his games since he was being drafted by the Cleveland Cavaliers in 2003. If you follow the newest rumor about Lebron James, you know that he will be a free agent in Summer 2010, and many teams in NBA already clear their salary cap to get Lebron as their newest star of the team. But in this blog I want to talk about the race for the Playoff.

Los Angeles Lakers, is the strongest contender from the Western to become the NBA champion this season. They already played 15 games (as I wrote this blog) with a 14 wins and only 1 loss. To be honest, I was a fan of Kobe Bryant back in the elementary but because of some stupid excuses I becoming 1 of the person who hates Kobe. 

Boston Celtics, the NBA champion of the 2007-2008 season, is also one of the strongest contender in the Eastern. They are not the strongest contender because in my opinion they are having a decrease of their performance (I think because their stars; Pierce, Allen and Garnett are getting old).

Orlando Magic, is not the strongest contender indeed but their performance prove me wrong. Maybe I am a little bit subjective here because my favorite Center, Dwight “Superman” Howard playing for them. Can you believe his stats? 20 or more point per game, 14 rebound per game and 2.8 block per game. I mean, WOW dude. He really is a SUPERMAN.

Last but not least, Cleveland Cavaliers. Honestly, I like this team because Lebron play for them. Before He came here, I did not even know who the players of this team. But, Lebron averaging 27.9 point per game, 7.2 rebound per game and 8.1 assist per game, and also his minutes per game is decreasing from 40 minutes per game to 32 minutes per game. This season, he get a lot of help from Mo William, Daniel Gibson, Ben Wallace, Delonte West, Wally Sczerbiac and Zydraunas Ilgaukas. They are having 13 wins from 14 games.

I know, i know, it is too early to discuss about who will be the champion this year. I just too excited of the progress this season. New players; Greg Oden, Michael Beasley, Derrick Rose, O.J Mayo, and many other rookie that have their magnificent talent that will develop and also the future of my favorite player, Lebron James.

Young Folks

November 29, 2008

If you know me, you will notice that I really like to whistle. This one of the song that I usually whistle by Peter Bjorn and John featuring Victoria Bergman, “Young Folks”.

If i told you things i did before
told you how i used to be
would you go along with someone like me
if you knew my story word for word
had all of my history
would you go along with someone like me

i did before and had my share
it didn’t lead nowhere
i would go along with someone like you
it doesn’t matter what you did
who you were hanging with
we could stick around and see this night through

and we don’t care about the young folks
talkin’ ’bout the young style
and we don’t care about the old folks
talkin’ ’bout the old style too
and we don’t care about their own faults
talkin’ ’bout our own style
all we care ’bout is talking
talking only me and you

usually when things has gone this far
people tend to disappear
no one will surprise me unless you do

i can tell there’s something goin’ on
hours seems to disappear
everyone is leaving i’m still with you

it doesn’t matter what we do
where we are going too
we can stick around and see this night through

and we don’t care about the young folks
talkin’ ’bout the young style
and we don’t care about the old folks
talkin’ ’bout the old style too
and we don’t care about their own faults
talkin’ ’bout our own style
all we care ’bout is talking
talking only me and you

and we don’t care about the young folks
talkin’ ’bout the young style
and we don’t care about the old folks
talkin’ ’bout the old style too
and we don’t care about their own faults
talkin’ ’bout our own style
all we care ’bout is talking
talking only me and you
talking only me and you

talking only me and you
talking only me and you

Nothing Like You and I

November 29, 2008

Have you heard “Nothing Like You and I” by the perishers ? For those who have, I guess you like this song as much as I do. For those who haven’t hear this song, I recommend you to find this song in limewire or any other website you prefer.

Here is the lyric of the song:

We spent some time together walking
Spent some time just talking about who we were
You held my hand so very tightly
And told me what we could be dreaming of

There’s nothing like you and I

We spent some time together drinking
Spent some time just thinking about days of joy
As our hearts started beating faster
I recalled your laughter from long ago

There’s nothing like you and I

We spent some time together crying
Spent some time just trying to let each other go
I held your hand so very tightly
And told you what I would be dreaming of

There’s nothing like you and I
So why do I even try?
There’s nothing like you and I

What The F**k??

November 29, 2008

Ok, a few weeks ago there’s a robbery in my friend’s place. They said the thief are trying to stole shoes. When i heard the story, I thought, what kind of thief who steal shoes. Until today when I noticed that someone just steal my shoes. I put my shoes outside my room because it was wet and I just put it outside to dry the shoes after I wash it. 

What the f**k man? Why did you steal someone else’s shoes? Are you going to wear that shoes or you just want to sell those shoes to other people? What the F**k man?

Maybe you think that I’m over reacted to this problem, let me explain it to you. First of all, I LOVE shoes. I do love shoes very much (although I don’t have a whole collection of it). Second, those shoes are a present from my father. You know when your father bought you something that you really like, right?

I hope I can get my shoes back, or “someone” is returning it to me. If not, I hope that person invected by HIV and suffer for a long long long time and die with regrets.

Creativity ???

October 19, 2008

What is in your mind if someone ask you what is creativity ? My guest is you will try to find the best meaning of creativity based on your opinion. This is one act of creativity to find the meaning of something with you thought, your knowledge, your experience.  

Based on many sources, creativity is a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. An alternative conception of creativity is that it is simply the act of making something new. Creativity is typically used to refer to the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas in some specific context. In the context of an organization, therefore, the term innovation is often used to refer to the entire process by which an organization generates creative new ideas and converts them into novel, useful and viable commercial products, services, and business practices, while the term creativity is reserved to apply specifically to the generation of novel ideas by individuals or groups, as a necessary step within the innovation process.

Creativity is the ability to see something in a new way, to see and solve problems no one else may know exists, and to engage in mental and physical experiences that are new, unique, or different. Creativity is a critical aspect of a person’s life, starting from inside the womb onward through adulthood.

Although many people equate creativity with intelligence, the two terms are not synonymous, and it is not necessary to have a genius-level IQ in order to be creative. While creative people do tend to have average or above-average scores on IQ tests, beyond an IQ of about 120 there is little correlation between intelligence and creativity. Researchers have found environment to be more important than heredity in influencing creativity, and a child’s creativity can be either strongly encouraged or discouraged by early experiences at home and in school.

Standard intelligence tests measure convergent thinking, which is the ability to come up with a single correct answer. However, creativity involves divergent thinking, which is the ability to come up with new and unusual answers.

Creative individuals tend to share certain characteristics, including a tendency to be more impulsive or spontaneous than others. Nonconformity (not going along with the majority) can also be a sign of creativity. Many creative individuals are naturally unafraid of experimenting with new things; furthermore, creative people are often less susceptible to peer pressure, perhaps because they also tend to be self-reliant and unafraid to voice their true feelings even if those go against conventional wisdom.

Creativity in childhood is typically assessed through paper-and-pencil measures such as the Torrance Test of Creative Thinking. These tests are designed to measure divergent thinking, such as fluency, flexibility, originality, and elaboration. Signification criticisms have been raised about these tests as measures of creativity. First is the general problem that there are no universally accepted definitions of creativity. Second, critics of creativity tests argue that these tests do not measure creativity per se but instead reflect the specific abilities that are assessed by the tests. Third, the scores on these tests often depend partly on speed, which is not necessarily a criterion for creativity. A final consistent concern relates to the scoring of creativity tests, which by definition are somewhat subjective. Thus, the reliability of such tests is commonly questioned.

There is no boundaries with creativity.

Hail To The King

October 9, 2008

The NBA regular season is ready to start in 28 October 2008, and I just can not wait for it. Its been a while since the post season over and the Boston Celtics won the Championship after beat Los Angeles Lakers in the final. But I don’t really care about the champ because they beat Lebron James and the Cleveland Cavaliers in the Eastern Semifinal. Cleveland Cavaliers is bringing new bloods such as Mo William, J.J. Hickson and Darnell Jackson to their line up to help King James to get their first NBA Championship title, but the question is: Can They Really Help James To Be The Campion ? Actually I don’t really like Cavs (CLeveland Cavaliers), but I do like Lebron James very much. I watch him play since he still in the High School until now, and boy he really develop as a player in and off the court. The rumor that he will go to New York Knicks or New Jersey Nets (which his friend Jay Z own a minor share of the team) in 2010 because his contract with Cavs is over really makes me excited. Why ?Because I Like New York City (although I haven’t been there before), I like New York Yankees, I like New York Giants and I like to see my favorite player play for New Jersey Nets because the rumor said that Nets will change their home stadium to Brooklyn, New York. The New Jersey Nets already made their move last season by waiving Jason Kidd and Richard Jefferson to clear their caps, so they can get Lebron James. But they also want to give King James all the help he needs, they want to get Chris Bosh or Amare Stoudemire to play in the post. Man, I just can’t wait until 2010 so I can see my hero play for New York City.

The Dream Team of Brooklyn:

– Devin Harris Point Guard

– Vince Carter Shooting Guard

– Lebron James Small Forward

– Amare Stoudemire Power Forward 

– Brook Lopez Center

Too Many Question

October 9, 2008

What is the most important thing in the world ?

What can make you happier ?

What can make you better ?

What can make you stronger ?

What can make you go to sleep ?

What can make you sing in the morning ?

Why this problem won’t disappear ?

Can nobody understand ?

Who can fix it ?

What can make you……

When will it……

How can it……

Who is going to……

Where can you……