Created by:
Diza Rahman ( 19006038)
Hendy Adi B ( 19006059)
Louis Philip ( 19006130)
APPLESCAMPER
- Substitute
Sales Strategy:
Apple’s target market change from high class to middle class to attract more people to buy
- Combine
Software engineering:
Apple will combine their software engineer with small software to develop cheaper software.
- Adapt
Hardware Manufacturing:
Apple adapted the dell’s way of specific customization for their customer, so the customer can match their computer needs.
- Modify
Headquarter placement:
Apple puts their headquarter at 5 continents ( Asia, America, Australia, Europe, Africa ) to maintain better customer relationship to their stakeholder ( customer, supplier, etc ).
- Put Another Use
Distributor function:
Distributor also uses as an authorized accessories & software dealer.
- Eliminate
Cost Production:
Eliminate some expensive components to reduce the product price, so the price will be more reachable for everyone.
- Re-arrange
Retail service
Re arrange the customer maintenance by providing services for all apple users ( not only for the beginner ).
References:
- http://www.theappleloop.com/Home/monograph.html
- http://www.osnews.com/story/14763/Apple-and-Dell-Business-Models/
“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.
We just want to make great products.”
Steve Jobs
